Office space is expensive, especially metropolitan space. Given the huge investment/cost of space it seems crazy that wall space isn’t utilised to deliver more than just holding up a roof.
When Switched On Group moved to a larger, open planned space, they identified an opportunity to put some blank space to work.Â The area itself sat on a windowless side of the building and could be seen from the foyer entry as well as other parts of the office. The challenge was to create work that directed light into the right area and create a sense of fun that’s complimentary, not jarring like street art and graffiti can be.
The solution was a mural that balances design trends and mass appeal by referencing a classic image loved by several generations, painted using contemporary techniques.